The Almanack of Naval Ravikant【成功の本質を学べる本】

起業家でもあり思想家でもあるNaval氏。本質しか書かれていない本でした。

ここを理解して実行したら、ほぼ全員が金持ちになるはず。僕は数億の資産を作れましたが、本書を読みつつ「本当にその通りだ」と、都度で頷きつつ読みました。

  • 世の中の大半の情報は間違っています。例えば「努力は報われる」など。

多くの人は「努力が報われるかは、本人次第」と分かっていても、日々努力する自分に「満足」をします。その「満足」を続ける限り、大きな成果は生まれません。

下記は僕のメモです。重要と思った部分を引用していますが、これ以外にも素晴らしい記載が多かった。気になる方は本書を読んでください。

日本語版もありますが、僕は読んでいないので翻訳の質は分かりません。可能なら原文の英語でどうぞ。シンプルな文体なので、英語学習にも使えます。

やるべき事は、やらなくていい

I don't think life is that hard. I think we make it hard. One of the things I'm trying to get rid of is the word "should." Doing something because you "should" basically means you don't actually want to do it.

多くの人は「○○すべき」に支配されています。

メール返信しなくていい。嫌なMTGは出なくていい。電話も無視していい。退屈な仕事は適当に放置でいい。DM返信が怠いなら無視したらいい。

僕は全て実行してます。ここだけ見ると最低な性格ですが、僕は目指したい場所があるのでフォーカスしています。この意思決定で嫌われるとしても、その人生を選びます。

陳腐化しないスキルを身につける方法

Specific knowledge cannot be taught, but it can be learned. Examples: Sales skills, Musical talents, An obsessive personality, Love for science fiction, Playing a lot of games, Gossiping, digging into your friend network.

これは本当にその通り。

そのスキルが言語化された瞬間に競争が生まれ、やがて価値が低下します。プログラミングでもライティングでも同じ。名前のあるスキルは陳腐化しやすい。

僕が持っている最上のスキルは「発信が好きなこと」です。365日で発信しろと言われても余裕です。これが陳腐化しないスキル例です。

他人に嘘をつくと、脳が真実を誤解する

"You should never, ever fool anybody, and you are the easiest person to fool." The moment you tell somebody something dishonest, you've lied to yourself. Then you'll start believing your own lie.

自分の言葉を最も聞いているのは自分です。
心に無いことを言ったり書いたりすると、それが事実になります。

だから僕は言葉を選んでいます。吸収する言葉も慎重に選んでいます。この観点から「Xは見なくていい」と思い35万フォロワーのアカウントを消しました。

信頼と複利の関係性

Compound interest is a very powerful concept. Compounding in business relationships is very important. Look at some of the top roles in society. They are trusted because the relationships they've built has compounded.

人生を変える法則は「複利」です。
アインシュタインも「複利は人類による最大の発明だ」と語っています

複利を簡単に言い換えるなら、僕は「積み上げ」と呼びます 1日1日の積み上げが重なっていけば人生は変わる 重なっていかない行動なら複利は起こりません ここを熟考すべきです

レバレッジを味方につける

Forget rich vs poor, white-collar vs blue. It's now leveraged vs un-leveraged.

現代の魔法はレバレッジです。

  • 僕はGoogleのSEOをテコにして、自分の記事を日本中に広めました。
  • その記事を動画にしつつ、YouTubeをテコにして、登録者を急増しました。

レバレッジのないビジネスは急拡大しません。僕は急拡大しないビジネスは好きじゃないので、常にレバレッジを活用します。

身の回りを豊かにする

In a long-term game, it seems that everybody is making each other rich. And in a short-term game, it seems like everybody is making themselves rich.

短期的に稼ぎたい人は、他人を蹴落とそうとする。長期的に稼ぐ人は、身の回りを豊かにしていく。その通り過ぎる。だから僕は戦略的にも、身の周りに還元します。

批判するときは人じゃなく、仕組みを批判する

If you have a criticism of someone, then don't criticize the person-criticize the general approach.

友人と起業すると最初は楽しい。長期的には難しい

Simple heuristic: If you're evenly split on a difficult decision, take the path more painful in the short term.

友人と起業するなら、その理由を明確化すること。楽しいという理由で走り出すと、上手くいった時に後悔します。

運に頼らずにお金持ちになる方法

長いですが下記は超本質なので、原文のまま掲載します。

How to Get Rich (Without Getting Lucky): 

Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy.

Understand ethical wealth creation is possible. If you secretly despise wealth, it will elude you.

Ignore people playing status games. They gain status by attacking people playing wealth creation games.

You're not going to get rich renting out your time. You must own equity— a piece of a business-to gain your financial freedom.

You will get rich by giving society what it wants but does not yet know how to get. At scale.

Pick an industry where you can play long-term games with long-term people.

The internet has massively broadened the possible space of careers. Most people haven't figured this out yet.

Play iterated games. All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest.

Pick business partners with high intelligence, energy, and, above all, integrity.

Don't partner with cynics and pessimists. Their beliefs are self-fulfilling.

Learn to sell. Learn to build. If you can do both, you will be unstoppable.

Arm yourself with specific knowledge, accountability, and leverage.

Specific knowledge is knowledge you cannot be trained for. If society can train you, it can train someone else and replace you.

Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now.

Building specific knowledge will feel like play to you but will look like work to others.

When specific knowledge is taught, it's through apprenticeships, not schools.

Specific knowledge is often highly technical or creative. It cannot be outsourced or automated.

Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity, and leverage.

"Give me a lever long enough and a place to stand, and I will move the earth." -Archimedes

Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).

Capital means money. To raise money, apply your specific knowledge with accountability and show resulting good judgment.

Labor means people working for you. It's the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don't waste your life chasing it. Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you.

Code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep.

An army of robots is freely available —it's just packed in data centers for heat and space efficiency. Use it. It you can't code, write books and blogs, record videos and podcasts. Leverage is a force multiplier for your judgment.

Judgment requires experience but can be built faster by learning foundational skills.

There is no skill called "business." Avoid business magazines and business classes.

Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.

Reading is faster than listening. Doing is faster than watching. You should be too busy to "do coffee" while still keeping an uncluttered calendar.

Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it.

Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work.

Become the best in the world at what you do. Keep redefining what you do until this is true.

There are no get-rich-quick schemes. Those are just someone else getting rich off you.

Apply specific knowledge, with leverage, and eventually you will get what you deserve.

When you're finally wealthy, you'll realize it wasn't what you were seeking in the first place. But that is for another day. I!!!

Summary: Productize Yourself

※PS:普段の思考やビジネス戦略は「積み上げメルマガ」から発信しています。