The 48 Laws Of Power: 稼ぐための「サイコパス性」を取り戻せる本
When asking for help, appeal to people's self-interest, never to their mercy or gratitude
This is the essence of the Law: Learn to get others to do the work for you while you take the credit, and you appear to be of godlike strength and power. If you think it important to do all the work yourself, you will never get far. Find people with the skills and creativity you lack. Either hire them, while putting your own name on top of theirs, or find a way to take their work and make it your own.
At the beginning of your rise to the top, then, spend all your energy on attracting attention. Most important: The quality of the attention is irrelevant.
He needed a partner, a confederate -what friend could he trust in such a project? He chose Joseph Fouche, head of the secret police, his most hated enemy, a man who had even tried to have him assassinated.
He knew that his relationship with Fouche would be based on mutual self-interest, and would not be contaminated by personal feeling.
The art dealer Joseph Duveen was once confronted with a terrible prob-lem. The millionaires who had paid so dearly for Duveen's paintings were running out of wall space, and with inheritance taxes getting ever higher, it seemed unlikely that they would keep buying. The solution was the National Gallery of Art in Washington, D.C., which Duveen helped create in 1937 by getting Andrew Mellon to donate his collection to it. The National Gallery was the perfect front for Duveen. In one gesture, his clients avoided taxes, cleared wall space for new purchases, and reduced the number of paintings on the market, maintaining the upward pressure on their prices.
His battlefield accomplishments showed him as a man of great bravery. Since the citizens knew little about him, all kinds of legends became attached to his name. The moment he appeared before the Roman citizens, however, and spoke his mind, all that grandeur and mystery vanished. He bragged and blustered like a common soldier. He insulted and slandered people, as if he felt threatened and insecure. Suddenly he was not at all what the people had imagined.